More of a neighborhood gathering than a fashion show, AMI’s spring collection was presented in the convivial spirit of an evening spent with friends. One friend in particular: Alexandre Mattiussi, the label’s designer. The models sat along a row of benches in a little square surrounded by sidewalk cafés. At first mostly posed and static, Mattiussi came up to direct them to stand up and move around, talk to each other. The trick is to appear they are hanging out like on any other night. Just like a group of friends might meet at their favorite bar.
The collection offers every essential wardrobe item, from slim legged slacks in every color to detail oriented renditions of necessary outerwear: trench, anorak, and blazer. Without the boundary of the runway, there was a real humanness to the scene. Live musicians playing jazz and waiters in bow ties walking amongst the models. It allowed the collection to take life, and show the different facets of its personality via the personality of the models. As shown in the styling there is something for each one of them. A sportier anorak or a more classic trench; a lightweight-wool trouser or colorful slacks; a tucked in button-down or a ribbed knit Henley. These friends might shop at the same store, but they have a lot of personality. And so the presentation was successful in showing the customer, looking great and comfortable in this ideal Parisian man’s wardrobe.
- Lee Anderson, Parisian Correspondent
Designer: Alexandre Mattiussi