As an Atlanta native myself, I know that there are and have been for quite sometime a real fashion forward scene in this city. Since 2003, one such forward retailer, Standard ATL, has had the menswear market in the peach state looking a little less frat boy & a lot more stylish. Now, after years of success & loyal fans, Standard ATL owner Farshad Arshid, has expanded his store into a dream partnership with European denim god, G-Star Raw.
This marriage of the luxury denim brand from Amsterdam & the on-trend shopping destination in Atlanta marks the G-Star brand’s third Q-Store. G-Star introduced the Q-System in 2008 allowing retailers to adopt a shop-in-shop concept incorporating G-Star designed furniture & apparel within a minimum area of 200 square feet. Standard ATL upped the ante by expanding their current store’s square footage & implementing a Q-store which is comprised of 50-65% G-Star merchandise with the remaining retail space comprised of non-competing brands.
Located in the popular Lenox Square Mall, (anyone who has ever shopped in the South should know Lenox) the standout store displays an impressive amount of chic menswear with a dash of women’s denim & ready-to-wear with a healthy offering of casual kicks. The well edited retailer knows what sells in this southern state & is banking that consumers will all be donning G-Star jeans, button down campers & light-weight leather lettermans soon enough.