I was introduced to Rolando Santana through a friend a couple of years ago. It is always exciting to discover new talents. His personality won me over and I became an instant fan. This soft-spoken native of Cuernavaca, Mexico is one of the most down to earth young designers I know. It is inspiring to meet someone whose craft seems to occupy every moment of his time. His designs, especially his evening gowns, reflect his ability to cut a pattern just so that the dress will emphasize everything you want while hiding what you don’t want to show. I have been fortunate to wear his creations on a couple of occasions and they always made me feel like the “belle of the ball”. I’m certain that this is only the beginning for Rolando and it shouldn’t be too long until his name is on everyone’s tongue.
-Miriam Driot
Follow Miriam on Twitter @MiriamDriot
1. What do you love most about your job?
It is such a privilege to get design clothes, particularly dresses, I love having the freedom to do so and more so having stores and clients who appreciate my work.
2. If you did not live in New York City where would you live and why?
I don’t see myself living anywhere else.
3. When not working what do you enjoy doing?
Traveling, getting inspired for my work, I feel I am never” not working” and I don’t mind it at all.
4. What is your best memory from childhood?
Sewing along with my mom, running around her small factory and being present in most of the fitting she had, there are very dear memories for me.
5. What is your favorite holiday destination and why?
Anywhere I can get away for a few days is ideal to me, weather it is a few days in Mexico (I was lucky to get away to Acapulco recently) or a week in Italy which I am planning on. Just quiet time with the people I love.
6. Book or e-reader? Why and what are you currently reading?
The naughty book that everyone is talking bout and is #1 on the NYT best sellers.
7. Which social media platform do you use and how did they impact your business?
Twitter and facebook, fan like to know what you are up to and they inquire about particular pieces, it is definitely important to be present on those platforms.
8.What is a true luxury for you today?
Quiet time.
9. What is your biggest accomplishment to date? Why?
Launching my collection because it is a huge responsibility, an enormous compromise and a change of life, I live to work and though having your own business is one of the hardest things to do it is also one that bring great personal rewards.
Headshot Photo Credit: Leandro Justen
Images: Fall 2012
