Paris, France
Japanese designer Masaomo Yamaji, designing under the name Rynshu, consistently pushes the limits of men’s high fashion with his nearly trademark mix of extreme tailoring with heightened details which combine to create a nice balance between fashion & wearability. He claims to work directly upon every piece produced by his brand & does so entirely wthiout even as much of an assistant. This hands-on approach ensures his standards of quality are met on every single piece that contains his brand’s label. Yamaji works to up his game each season by producing increasingly edgy collecitons while remaining true to his client base.
On this talent’s horizon, is a new collection created in conjunction with musician Will.i.am (a partnership that came about after the two met in Tokyo during a music video taping). The collection, under the label Will.i.am x Rynshu, will be comprised of exclusive jackets & blazer designs. Rynshu as a collection has been worn by a host of celebrities at film premiers & continues to be the high-end Japanese designer of choice for taste-makers the world over.
-PQ Buckingham
Designer website: www.rynshu.com
What we’ve said: F/W 2012-13 Menswear
