The lines outside of the H&M on 59th and Lexington wrapped around the building but this wasn’t the launch of one of the retailer’s collaboration collections which has seen the likes of Karl Lagerfeld, Lanvin, and most recently, Marni. Thursday morning brought the grand re-opening of one of the chain’s busiest stores in NYC which has been under renovations for the past seven months. The celebrations started early for many as the first 250 in line received gift cards ranging from $10 to $300. To offset the oppressing temperatures, free ice cream was provided in H&M branded trucks around the store.
Once inside the store, shoppers were treated to an entirely new layout for the eight year old store. Boasting almost 26,500 square feet, the store’s new open-concept allowed for easier shopping and better flow of traffic for the masses who aren’t quite willing to pay Bloomingdale’s prices across the street. The renovation also addressed one of the store’s most glaring downfalls—its small menswear department. The new layout expanded the men’s section ensuring a solid experience for everyone inside.
This renovation is the latest in H&M’s conquest of the American market which has seen the Swedish brand gearing up for the introduction of U.S. e-commerce for later this year as well as the introduction of homewares in its stateside stores. Besides it’s already 2,600 stores worldwide, the company continues to expand constantly with 245 new stores expected to open this year.
- Craig Held (@HauteCraigture)
Company website: www.hm.com/us