With a background in Haute Couture, Chloé Bourrioux started creating eeld (éthique, écologie, luxe, design) three years ago when eco friendly clothes still meant natural color cotton and had nothing to do with the luxury world of fashion design. Still in the early stages of increased possibilities and resources for fine fabrics, vibrant dyes and quality manufacturing, Chloé has approached the challenge as a necessary step in the future of the fashion industry.
From the beginning she has been setting up resources around her business to keep everything made in France and protecting the patrimony of the countries skilled textile workers. Allowing an exception to the 100% organic standard of her materials and production, Chloé works with famous French lace maker Sophie Hallette in which a small percentage of polyester is necessary in order for the lace to keep its structure. Choosing modern geometric motifs over gushy florals, she is inclined towards clean modern lines and carries that aesthetic through in every way.
Able to achieve her vibrant and photo real printing quality on the fine silk of her dresses, Chloé’s own artwork is translated into the prints. They have been so successful that a collection of scarves boasting the sell-out prints is already in the works.
Pioneering luxury with organic standards, Chloé will no doubt have new surprises in the future as the possibilities broaden. And while she paves the way for other luxury brands that have not explored the possibilities of organic fashion, it is sure that in the future plenty of her peers will be taking notes from her book.
- Lee Anderson, Parisian Correspondent
Designer website: www.eeld-paris.com