Delivering Good is the new name for the national charity formerly known as K.I.D.S./Fashion Delivers.
For 32 years, the charity has helped millions of kids, adults & families affected by poverty & disaster resulting in over $1.6 billion of donated product that has been distributed through a network of community partners. In 2016 alone, nearly 400 companies donated approximately $200 million (subject to audit currently in progress) of new apparel, accessories, shoes, home furnishings, toys, books & other useful items, distributed by more than 500 community partners to people in need. However, the mission of the company had gotten nearly as large as its name & a change was needed to better embody the full breadth of what the organization now does.
The name change reflects both new & continuing efforts to fight poverty & tragedies through the gift & delivery of new products. The models for helping others are changing nationwide & worldwide, & the re-launch will allow Delivering Good to better communicate its mission of delivering hope & dignity to people in need through community nonprofit partners.
“As our charity has evolved, we wanted to have a name & brand that could be embraced by our product donors, our financial donors, our community partners & the broader audience of consumers,” said Board Chairman Allan Ellinger. “Our programs are expanding to include donations & drives by children, company employees, community groups & more. Recently in Los Angeles, our staff was on the ground Delivering Good by personally handing out sandwiches & new socks to homeless men & women. At the other end of the spectrum, we have brands like BOBS from Skechers, who are Delivering Good by donating 8.4 million pairs of children’s shoes over the past six years, with another million pairs this year.”
The name change will be complete on June 7, when the new website www.Delivering-Good.org will go live as part of the charity’s Women of Inspiration Luncheon in New York City. Helping to celebrate the milestone will be the luncheon honorees, fashion designer Tracy Reese, Gaye Dean of Target & Lana Todorovich of Ralph Lauren.
Delivering Good’s social media sites are now live: @DeliveringGood on Facebook, Twitter & Instagram. The charity’s current website (www.DonateProduct.com) will provide updates on the renaming progress until the switch on June 7.
Delivering Good receives high ratings from several organizations for low overhead & the ability to help people effectively. The charity efficiently leverages cash donations to achieve its mission – for every $10 of cash contributed, over $100 of donated new product can be provided to kids, adults or families in need. Delivering Good distributes product donations through a network of community partners to offer hope & dignity to those most in need.
The new name & logo for Delivering Good was developed by the renowned design & branding firm of Graj + Gustavsen in New York City, who provided its services pro bono. The law firm of Pryor Cashman has also supported the rebranding initiative. Board of Directors Vice President Milou Gwyn led this effort in her role as chair of the Strategic Planning Committee, together with President & CEO Lisa Gurwitch.
Press Contact: The Bromley Group