As fashion brands recently showcased the upcoming looks down the New York Fashion Week runways, behind the scenes there is an understanding that ultimately a message & feel about the brand needs to reach the consumer. Magazines & online fashion coverage tell part of the story, with many taking notice of the valuable opportunity to give a 360-degree experience to shoppers at the store level.
New technology platforms, such as Multimedia Plus’ INCITE, a next-gen App optimized for mobile devices that empowers associates to impact the in-store experience, communicates product knowledge & selling skills that deliver results with a private broadcast network and analytics.
Companies such as Brooks Brothers, with designer Zac Posen, has for the past two years been focusing efforts on smartphone tools to educate, train, and instantly notify 3,692 sales associates. Kelly Stuart-Johnson, Brooks Brothers’ director of Learning and its official Brand Historian, was quoted at the NRF as saying that the idea was to create something that would feel like an in-person tutorial emphasizing authenticity and relationship. She also said that it is a way to get out selling knowledge, but at the same time, “make sure that while we’re doing that, we’re also having fun, peppering things in about the culture.”
Key features for INCITE include: video without streaming, a fully branded experience, untethered mobility, and real-time results. “We create innovative experiences, facilitate meaningful relationships, & push the industry forward in terms of sales and customer experience. We are excited to help any business drive engagement with the people who mean the most to them,” said Jodi Harouche, president.
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