Renowned Japanese based eyewear house Charmant has introduced a range of prescription & sun frames that are as good for the planet as they are good looking. The collection, cheekily labeled “awear by Charmant” is designed with sustainability, style & comfort in mind in hopes of making the world a better place with both flair & substance.
Literally, some of the lightest weight frames we’ve encountered in some time, the collection incorporates modern lines, spare details, & bold saturated colors to create a collection that is as serious about fashion as it is about the message behind the manufacturing. The bold colors found throughout the collection were chosen by designer, Yosuke Shimano, after his being inspired by the vivacity of life in the landscapes that surround him. Not only is the collection good for the earth, it is inspired by the brilliant natural wonders of the planet itself.
“awear is different & exceptional from any other eyewear collection. The materials & production processes have distinctive properties & a unique story because they are environmentally friendly,” explained Michele Ziss, Director of Product & Marketing at Charmant.
The commitment to the concept goes well beyond the cliche…
- Frames & Sun Lenses all utilize sustainable materials (bio-based plastics) that are recyclable.
- Water Conservation: material features high chemical resistance, eliminating the need for typical spray coating, which reduces water usage in production.
- Decreased Energy Consumption: temples are hand assembled, greatly reducing the carbon footprint of the process through reductions in power consumed by assembly machinery.
- Even the demo lenses are made from polylactic acid, a carbon neutral material.
The awear collection was introduced with seven optical styles & two sunglass styles for a total of 38 SKU’s when color combinations are factored in. Though the collection is for all intents & purposes, a unisex collection, there are some frames which are more suited for each gender, while others would be considered truly unisex. Retail prices range from $185.00 to $220.00.
Company website: www.awearcharmant.com