On-line lingerie powerhouse Yandy.com, will be donating 10% of its sales during the month of December to charity. During the month, cleverly deemed ‘DecemBRA’, they will donate 10% of the proceeds from their Everyday Sexy Bra Collection to charity as the season of giving is in full swing.
What’s more, Yandy.com’s customers will have the opportunity to help determine which charity will be the recipient of the donation upon purchasing an Everyday Sexy Bra.
“We wanted to empower our customers by having them help select the charity,” said Aras Koktas, CTO of Yandy.com regarding the launch of the DecemBRA campaign. “We’ve found that people want to get into the giving spirit this time of year. While many companies may have charitable programs during the holidays and consumers want to purchase gifts that give back, they don’t necessarily have a say in where their funds are being allocated. We’re hoping this campaign engages them by allowing them to be a part of the process and enabling them to give back to something they truly care about.”
The winning charity will be determined by who receives the most write-in suggestions by Yandy.com customers who purchase a bra during the month of DecemBRA. The winning charity & total donation amount will be announced on or before January 31, 2018.
The Everyday Bra Collection by Yandy.com includes everything from push-up and strapless silhouettes in the seasons most popular colors. Prices start at $19.95 or three for $39 and sizes range from 34B to 40D.
“Our hope is to grow this campaign year after year and encourage our fellow lingerie retailers to follow suit to eventually create a philanthropic movement in the lingerie industry.” Koktas concluded.
Company website: www.yandy.com
Publicity Contact: The Bromley Group