It’s no secret that GenArt had some troubles in recent years & sadly had to take a thankfully temporary hiatus from the NY Fashion Week escapades. The true test of a design company, or in this case organization, is whether or not the time away reorganizing was well spent or simply just wallowing in self pity, only to reemerge the same broken wheel that led them to their eventual demise. In the case of GenArt, the time away was definitely the former!
Since their comeback, the organization, of which this writer is an alum (Fresh Faces: Menswear & Faces of the New Millennium… yes I’m dating myself…), has shown with a new vim & vigor that was once a hallmark of the organization in its infancy. To what can this new found vitality to be attributed? New management, a new mission statement, a renewed focus? Who knows, but whatever the reasons, they are working!
The clothing showed for Spring 2016 actually looked like it had commercial & creative merit. These are clothes that have a true chance of being sold & more importantly… worn. Bravo! The novelty photo real prints & one dress with a close-up image of the mouth of a fierce shark were the true items of note.
However, the clothing wasn’t the only facet of the show deserving merit. Also of note was the production value of the show. It was more fashion & less show biz. Even the venue itself was a meteoric leap from the venues of seasons past with their odd staging & lack of attention to details.
The designer casting jury for the season, under the direction of Christina Neault, who comes to the table with considerable fashion production pedigree, outdid themselves over previous years! Great work!
Overall… it’s pretty clear, we approve. Here’s to next season…
Company Website: www.genart.com