1940′s Film Noir inspired the collection for Fall 2017 of ChoCheng. The theme was not only seen in the silhouettes, but in the staging of the entire show where models posed by desks & typewriters like their 1940′s counterparts would have done. The retro staging was a sharp contrast to the stark, white environs of the Industry Superstudio venue. Distracting? Not in the least. In fact the contrast amplified the theme to perfection.
The 1940′s were clearly evident throughout the entire collection in the silhouettes, where close to the body, fitted jackets, coats, & dresses were made even more extreme by using padded shoulder & bold graphic patterns like houndstooth, tweed, velvet, & Bouclé. Fabrications were found in add weaves of wool, cashmere & then dyed in a palette of Red, Black, Oxblood, & Blue. ChoCheng’s silhouettes were as diverse as his fabrications & included slim skirts, wide leg pants & some of the best jackets of the season.
ChoCheng hails from London, where he makes every garment for his collection. However, with clothing like that shown for Fall 2017, it shouldn’t be long until his Madison Avenue, NYC boutique is as crowded as his presentation!
-R. Scott French
Designer Website: www.chocheng.com
Press & PR for ChoCheng: Shin Advisors