Suitsupply, the European men’s fashion brand began by Fokke de Jong, seems like an overnight success. However, the brand has in fact been on a steady pace (slow but steady?… we think not with 90 brand stores to its credit worldwide) for 18 years. Since it began showing during NYFW:Men’s a season or two ago, it’s profile has indeed taken a serious bump up.
Fall 2018 was not a departure by measure from the formula that has worked so well for the fashion house since it began – “Don’t fit in, find your perfect fit.” Why mess with what has worked so swimmingly well?
The collection was anchored by a rich palette of Khaki, Sand, Camel & Pale Browns in a range of super soft textures from Alpaca, plush flannels and moleskins. Add to that pops of color in far cooler tones like shades of Grays, Pale Pinks with a not so common Emerald & Army Green combined Green story & the complete range took final form. The finishing textures in ties, pocket squares, lining, socks &, of course, shoes & belts gave the overall collection its final, polished trade dress.
While the Suitsupply didn’t seismically shift the history of men’s fashion, it did provide enough for the observer to firmly assert its reason to be seen. With some of the ridiculous, ill-conceived, market-less collections we’ve seen of late in the men’s runway landscape, this collection stood out as a breath of fresh air… wearable, accessible & in good, fashionable taste. Men would do well to shop this collection & if you’ve ever ventured into their emporium on New York’s posh Madison Avenue, you’d see many do.
-R. Scott French
Suitsupply’s website: www.suitsupply.com