I first stumbled upon Every Man Jack shaving products when my regular brand went out of business & in its place I found this cleanly designed, no-nonsense looking, accessible product line that was not only well packaged, but well priced. What wasn’t to love? I’ve since become obsessed & stock it in quantity my cabinet for fear that it too may go away (I’m a bit OCD…). But, judging from the way the line has grown, both in breadth & distribution, I’m thankful to say that I believe my fears are for naught. Every Man Jack is here to stay! But what is the reason for this relative newcomer’s meteoric success? Even my OCD stock-up issues aren’t enough to drive an entire brand to solvency…
Here’s the real story:
In 2007, Every Man Jack’s founder, Ritch Viola, got the idea that there ought to be a line of high-quality grooming products made for men that doesn’t cost, in his words, “an arm & a leg.” He searched to no avail & thus he founded “Every Man Jack” to fill the niche.
Viola explains his founding principles as, “products that were honest & straightforward & stripped of all the things you didn’t need, like harsh chemicals & unbelievable promises. Guys would buy our stuff & they’d like our stuff & maybe even tell a few friends, so we’d come up with more products. Guys would have a brand they could count on from head to toe.”
For holiday, Every Man Jack has added a new look to their trade dress & announced an even stronger commitment to utilizing the most natural ingredients available without compromising efficacy, the consumer’s brand experience or draining their wallets. Not only are they talking the talk, the brand is walking the walk via their commitment to creating a range that uses no animal testing, animal byproducts, parabens, dyes, synthetic fragrances & phthalates.
The new packaging & expanded product assortment is being debuted on Every Man Jack’s latest scent addition, Sandalwood, but will be rolled out across all their scents & products over time. The prices are all in the $7.49 to $9.99 range & includes Body Wash, Shampoo, Shave Gel, Face Lotion, Deodorant, & even a Bath Bar. The collection is available at www.everymanjack.com, Whole Foods, Duane Reade, or Target Stores.