Perhaps a line from the Flag & Anthem “Our Story” statement on their website says it best: ”You’re comfortable being you.” This collection is for the man who doesn’t have the desire to push the fashion envelope too far, doesn’t want to appear to be trying too hard, doesn’t feel comfortable being anything other than the person they know best… themselves.
Every piece of this collection of pants, shorts, t-shirts, woven shirts, polos & hoodies looks like it has been in your wardrobe for years, each piece just broken in enough to appear time-tested, but not overwork or past its prime. Each piece is wrought with details that evoke the rugged edge of workwear, yet are thoughtful enough to be considered fashion. The shorts that I trialed were washed to be super soft & comfy straight from the box. Fit true to size & felt as if I should just put them on & go about my day. They felt like an instant favorite.
It wasn’t until I took them off & began to inspect them that the true detailing emerged. Thoughtful touches like gusseted inserts at the bottom of the pocket slants to prevent the side seam from giving out, a common stress point on casual short. The pockets were cut from novelty printed sheeting to give a vintage feel. The back darts were top-stitched down to keep the shape of the garment following a wash & tumble dry, which is the way a pair of shorts ought to be cared for. The hems of the legs were backed with a contrast fabric, again, giving a much appreciated (to the fashionista in me) novel, vintage feel. Even the label was sewn down in an inventive diamond pattern, a production detail that is not achieved without serious attention at the factory level. Details like this, instill confidence to those in the know.
While I can not attest that the details found on these shorts are carried out across the other categories of the collection, like the shirts, t’s & knits, I suspect they are, as this company obviously knows what men want, even if the men they are servicing do not. This is what it takes to survive in the “every man” market. Most men in this audience don’t realize what makes their favorite garments their favorites… Flag & Anthem clearly does.
The prices for the collection range from $39.50 to $49.50 for shorts, $49.50 to $69.50 for camps & shirts, $24.50 to $39.50 for T’s & Polos, & $49.50 to $59.50 for hoodies. Pants & denim range from $59.50 to $69.50. There is also a collaboration with Country Music sensation Dierks Bentley, under the label “Desert Son” that is priced ever so slightly higher & consists of imprinted T’s & hats. The ladies can also get in on the action with a capsule grouping of shirts & knits.
Flag & Anthem makes pieces meant to be worn & not admired. Correction, these are clothes that you will admire because you wear them!
-R. Scott French
Company Website: www.flagandanthem.com