Style AND Sustainability… Mavi has been making fashionable jeans since 1991 & excels in delivering classic nineties style jeans to fans in the US & over 30 other countries. Now, they’re on to the next big thing – sustainability.
Mavi CEO, Cüneyt Yavuz’s, mission is “to develop the best, most innovative denim in the world.”
Today, innovation translates to sustainability, a movement that is gaining a foothold in the fashion community. Continuing to make denim as it’s traditionally been made is out. That process is taxing to our natural resources; water usage being the biggest culprit. Mavi’s sustainably minded solution comes in the form of two capsule lines- the “Organic Move”, & the “Recycled Blue.”
“Organic Move” is vegan, a rich Indigo color, & uses upwards of 70% organic cotton.
“Recycled Blue” is eco-friendly & made with partially recycled cotton.
The Mavi denim brand’s nineties-style DNA is present in the new capsule collections.
If you want to recreate that unforgettable Cindy Crawford moment in the 1992 Super Bowl Pepsi ad, Mavi has you covered. Mavi’s ”Cindy” Indigo ripped Blue recycled denim model is high-waisted, just like the jeans in the ad, & the same perfect medium Blue shade that can be dressed up or down. If you wanted that shade of jeans in the nineties, it took you many months of wear to get your dark & stiff Levi 501s to fade out & to fit well. Mavi takes the work out of the process; these jeans are just right from the start.
So there you have it, style & sustainability. These capsule collections dramatically reduce water usage & energy, yet still yield a great pair of jeans you can feel good about wearing.
Designer Website: www.us.mavi.com
Follow Mavi: Instagram #moveinmavi
Mavi’s Publicity Team: www.agentrypr.com