In these uncertain times, we’re increasingly conscious about how our actions affect the environment & our natural resources. Mercer Amsterdam has taken notice. The past few months of self-quarantine has yielded a welcome silver lining for our environment. Countless reports & images are in the news of better air quality due to vastly diminished car & airplane travel.
Fashion designers, such as Stella McCartney, were early adopters of the sustainability movement to create top of the line vegan clothing & accessories. Amsterdam-based Dutch sneaker designer, Pim Dresden, is another example of a designer who has embraced vegan fashion & sustainability. He founded his successful sneaker line in 2013, drawing inspiration from the first pair of sneakers he bought at age 10, on a trip to New York City, at a shop on Mercer Street in SoHo.
Pim’s new vegan sneaker collection corresponds perfectly with the times. If there was ever a time to launch a sustainable fashion collection, this is it. Celebrities such as Joe Jonas, are already fans of Mercer Amsterdam’s hip sneaker line & so are the stylists who style the leading rap videos.
Pim has had three NASA collaborations as well as projects with Lady GaGa, Bella & Gigi Hadid & Chris Brown.
The sneaker, as suitable footwear for just about any occasion, has gained traction in the last year. (Note the popularity of Nike’s white leather Air Force One model.) If you are seeking an elevated sneaker that combines street sensibility with an edgy fashion twist AND is vegan, look no further.
First, a little bit about the brand’s first-ever collaboration with Piñatex (www.ananas-Anat.com). The leather is made from pineapple leaves discarded after the harvest. They by-pass the usually environmentally harmful tanning process- no harmful chemical or animal waste. Better still, the process involves low water use & provides income for farming communities. In addition to low production waste, MA is family-owned & has small-scale factories, located in Italy & Portugal. The microfiber is 100% breathable & moisture wicks up to 8x its weight in water. The sneakers are washable & durable.
From a style standpoint, this vegan collection isnineties-inspired & has two basic models to choose from. It incorporates the company’s two most popular models- the W3RD (pronounced “the weird”), & the Lowtop 4.0. The weird is edgier, & includes the hit “NASA” sneaker. All models have the distinctive flame logo in the back.
The Lowtop 4.0 comes in three different color accents & can very easily be dressed up or down.
With sustainably stylish sneakers like this, we predict the sneaker market will take note & a much-needed shift to creating eco-friendly options will be available soon.
Company Website: www.merceramsterdam.com
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