The Crimson bobbed & banged iconic knitwear designer Sonia Rykiel has turned to video to contextualize her Pre-Fall 2014 collection of sweaters, featuring models Gaëlle Mancina and Philippine Chaumont.
The girls find themselves in the city together on a random weekend with nothing to do in the French Capital… the city of light… in a sassy, mischievous mood, they phone each other asking “Hey, what are you up to?” The story plays out from there on the video (below).
The collection being featured is the Sonia by Sonia Rykiel collection of diffusion knitwear that is the younger sibling to Rykiel’s designer level collection – Flirty, body hugging, colorful & quintessentially Sonia (thus the moniker!) in every way. Available on-line at www.soniarykiel.com, the collection offers a way for any girl to add a dash of French freshness into her existing wardrobe.
Watch the video closely… as the girls weave their way around the city’s monuments & legions of tourists, a familiar face is following them step by step. But who is it?
A few hints : her bangs, her bob, her red hair sketched on a form-fitting sweater, a tee-shirt dress and accessories all shed light on an undeniable icon, the one and only …
Company website: www.soniarykiel.com
PR Contact: Sonia Rykiel PR