Avant Garde design duo Viktor Horsting & Rolf Snoeren have teamed up with bridal powerhouse Justin Alexander to launch their first ever exclusive bridal collection. The collection will carry the label “Mariage”, which is a play on the French spelling of the word for marriage.
The duo have long designed bridal pieces as part of their main collection, but Mariage marks the first time they have created a collection specifically to be sold exclusively as bridal. They describe their approach as “a modern, glamorous approach to bridal wear. There is certain to be some surprises along the way as the main collection was founded on avant garde DNA from its inception – It would be a huge surprise & massive departure if it didn’t! In fact, the three pillars of the design philosophy at play behind the collection are: Unexpected Elegance, Conceptual Glamour, & Provocative Couture… enough said.
In the words of Horsting & Snoeren, “We have always been fascinated by wedding dresses. A wedding dress is like a story, a small universe in its own right. It is an icon of one of life’s most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years.”
Leveraging Justin Alexander’s decades of bridal industry expertise, the Viktor&Rolf Marriage collection will launch a range of original styles highlighting sculptural and outspoken elements. The range, characterized with its striking detailing and voluminous tulle creations, features Viktor&Rolf’s iconic bow signature and opulent handcrafted embroideries, informing a romantic collection of classic and feminine designs with a surreal twist.
Justin Warsaw, President of Justin Alexander, sums it up as follows: “With this exclusive collection, we look forward to bringing Viktor&Rolf’s iconic designs to life and adding another great brand to our portfolio.”
The collection will be previewed during the Autumn/Winter 2016 Haute Couture shows in early July, but will be officially available for sale in October during NY Bridal Market.
-R. Scott French
Press Contact: Karla Otto New York
Sales Contact: Justin Alexander Sales