Legendary French fashion house, Patou, known for their classic ready-to-wear styles & creating some of the most iconic, evergreen fragrances in the industry, has joined forces with luxury eyewear brand Barton Ferreira to create a capsule collection of sunglasses for the house’s Spring 2025 runway collection. Under the inspirational subtitle of “Rose” the collaboration made its debut on the Parisian street that the brand overtook for its runway show as part of the semi-annual Paris Fashion Week collections on June 27th, 2024.
Patou’s Rose collection was accessibly confected with a broad range of options for day to day & into a few evenings in a pinch. The fabrications included crisp striped poplins, structured denim, & sporty knitwear before moving into dressier options in voluminous taffeta, & details like knotted collars & tones that would marry beautifully into a range of color palettes for accessibility. The collection was mostly fabricated in eco-responsible fabrics, lending an air of timeliness to the design message.
As line statement made clear, “Rose is a color, Rose is a flower, Rose is a person. Rose is the very essence of this season’s narrative. Rose is romantic, adventurous, sophisticated. Rose is a movie about love. Rose is a piano melody. Rose is a delicate scent. Rose’s world is made of fantasy and of ordinary things.”
The partnership on the eyewear was based upon the Gyalis, one of Southern California based company’s most best-selling frames. The retro-inspired classic navigator shape with sleek minimalism that effortlessly enhances personal style while providing a heightened visual experience. Barton Perreira draws a great deal of its company’s DNA & inspiration from the perpetual sunshine & enchanting golden-hour sunsets that paint the state in gold. Barton Perreira embodies a fusion of innovation, craftsmanship, and a resolute commitment to pushing the boundaries of eyewear excellence.
For this sunny collaboration, Barton Ferreira pulled from Patou’s generations old sophisticated French aesthetic & customized the hand-made Gyalis into an exclusive classic black colorway that is only an option for this frame in this cobranded collaboration. The resulting creation, which will be used throughout the editorial campaigns to support the “Rose” collection aims to celebrate the essence of charm & glamour, encapsulating the spirit of both brands.
In addition to the runway debut, the availability of a limited edition Patou colorway of the Gyalis frame online offers a unique opportunity for consumers to own a piece of this collaboration. The Gyalis x Patou sunglasses can now be purchased on BartonPerreira.com for $505.00 at this link.
-PQ Buckingham
