Gita Omri has been making waves over the past few seasons with her statements on inclusivity. Gita makes every look in her collection, regardless of silhouette, available in sizes 0 to 30. She’s seriously the only designer to our knowledge that truly means it when she says that the Gita Omri woman is “any woman”! This season, however, it isn’t the size range that is making the waves, it’s her fashion. Watching Gita Omri come into her own as a design house. The Gita Omri aesthetic is beginning to emerge & solidify & has been doing so more & more with each passing season. It’s been a delight to watch!
For Fall 2024, Gita showed a collection inspired by her emotional response to the war in the Gaza that has been gripping her native Israel since late last year. She turned to her fond memories of her time in the military for her core inspiration & contrasted those hard, angular lines & details to the soft, carefree nature of her fellow Israeli citizens to create the collection that walked the runway of the Chelsea art gallery where she chose to stage her NFYW show, her 3rd season as part of the bi-annual happening.
This collection was inspired by my emotional response to the war in Gaza.
– Gita Omri, Designer
Cargo pockets made their way onto many of the ensembles, which is to be expected given the inspiration, but such details were softened by a color palette that was solidly in the dusty, natural end of the spectrum while begin grounded in Terra Cotta & Olive foundational colors, which proved the perfect complement to the Sand, Cream, Yellow, Aqua, Sage & Peach that created punch in the softer pieces.
The Yellow ribbon that was on the invitation found itself covering the walls of the venue for the show & also were seen on several of the garments, most notably as Gray sweater that had Yellow ribbons all over the shoulders like a colorful shawl collar. When pressed with the reason for the Yellow ribbons everywhere, Gita explained that the Yellow ribbons are a sign of hope & solidarity for & with the hostages taken at the very beginning of the war. Also of note was a print of a stone wall found on a soft, flowing georgette-like fabric that found it’s way into the collection on two of the strongest silhouettes, a cargo pocketed maxi dress & one of the best jumpsuits of all of NFYW. The pattern turned out to be an original pattern painted by Omri herself from a canvas she recently created & sold to a private collector. The wall in question was none other that Jerusalem’s Waling Wall, one of the sacred places on our planet, which lent context to this collection on many levels.
This collection was Omri’s strongest showing to date & if this is any indication of the ongoing trajectory this designer is on, Gita Omri is a designer you’ll want to continue to watch in the coming seasons.
Visit the Gita Omri website here: www.gitaomri.com
Follow Gita Omri on Instagram: @gitaomriofficial
Photo Credit: Filippo Fior / Gorunway.com
-Vivian Kelly @thefashionhistorian
